A new brand that hit Sephora a few months ago has been Pretty Vulgar, and as your dutiful reporter, I went and researched the brand a bit more because its always fun to try something new, but it can be a daunting and nerve-wracking task.
So according to the site, its a brand created by beauty-industry veterans and its heavily inspired on vintage items, not strictly makeup necessarily but just vintage things that are now part of the past. They’re inspiration and vision is to celebrate real people, the perfectly imperfect and the contraditctions we all have, hence the name. They’re cruelty free and are formulated without nasties like phthalates, sulfates and parabens which is also good to know. Since they are a pretty new line, they don’t have that many products, especially not at Sephora where its an online exclusive for now (they will probably start selling it in stores once they see that its doing well and people are legitimately interested).
My take on the brand
To me the brand message and just branding as a whole is a very interesting concept, because its how you market a company and product that play a huge role in its success/failure. So here, I definitely feel the whole vintage vibe, products are named after old-timey stuff like eyeliner called “the Ink” in a little old-fashioned ink well and so on. The packaging is very heavy in that antique-esque department and I must say that the packaging is among the prettiest I’ve seen. It is so elegant and so pretty which actually brings me to my next point.
I don’t know about you, but something about this brand really reminds me of Too Faced. Not exactly, but for all this time Too Faced was that notorious brand with elegant script writing, delicate floral designs, as well as a bit of vulgarity (ehem ehem, “Better than Sex”). In fact, Too Faced owner Jarrod Blandino accredited the name of the company to the fact that many of his clients were two-faced in many ways, also called contradictory. Am I the only one who doesn’t think this is pretty shady?
But a brand is nothing without the quality of its offered products so let’s move on to the Review…
First off, the packaging is to die for. The tube looks like a gold birdcage and there’s a little bird perched at the top. While the looks of this mascara are so cute, at the end of the day, product performance matters so much more to me.
This mascara is meant to be curling, lengthening and volume-boosting, so pretty much what we all desire from a mascara. The brush tip is with actual bristles, not plastic ones which I noticed plays a huge role for how a mascara functions. The formula is okay, but it does dry looking almost powdery and gives you that obvious mascara look, with what I wouldn’t call clumping but its just not my favorite.
My overall verdict for this mascara is that it isn’t bad, but at the same time there are so many fantastic mascaras like Benefit’s “They’re Real” so since the price point is the same (both are $24), I just feel like for that price you could get something much better, then again mascaras are highly based on preference. I just feel like in this case, your money goes straight to the packaging, and the actual important aspects of a mascara are kind of forgotten.
As for the brand, I’m certainly not blown out of the water from how impressive it is, that is for now. I would still like to try their other stuff such as face makeup and some other things because it just seems so upsetting to have such adorable stuff and have the quality just be meh.